Sunday, March 20, 2011

"Not Your Father's Koozie"


This week's blog brings us to really not much of a blog at all. Pissed off? Want to stop reading? (Go ahead you're probably one of two people actually reading anyway). Do you feel like you've just spent $14 on a movie ticket only to sit down in the theater on a small village of melted sour patch kids, and then realized you've accidentally chosen the edited version of Black Swan, the one without the lesbian scene?

This week's blog is a far-from-wonderful marketing write-up that never actually was published anywhere. With that said, that didn't stop the staff here at Depths of Debauchery from posting it. When you're finished, a two-hour movie about ballet won't seem so bad after all...


Whether it was in the back alley of a neighborhood 7-11, in your Uncle’s moldy basement, or on the streets of Compton playing Craps, everyone remembers their first forty ounces of malt beverage bliss. My first experience was out on a marsh in Marin County on a frosty winter night. Granted, at that location there were no surly homeless lads harassing me for loose change, no basement dwelling rodents, nor the looming threat of a semi-automatic weapon being discharged in my direction, but there were tiny marsh frogs, and let me tell you - they can be pretty menacing. The real concern, however were the arctic temperatures, and with each sip of my Ranier Ice beverage, my fingers became less like the moving devices I was used to and more like elongated ice cubes. Had the “40ozcozy,” the brilliant invention described in this blog been created before that night, the looming threat of frostbite would have been replaced by pure 40oz drinking enjoyment.

For those of you who have not used a standard beer koozie, you’ve probably been in a coma, spent too much time at the library or possibly are just a normal god-faring respectable individual, so good for you. (Buy yourself a round of Shirley Temples). If you do however fall into one of the aforementioned categories, the concept is simple; your can or bottle fits snuggly inside a neoprene jacket, keeping the frosty coldness inside, and your hands warm on the outside. The first step is to find a koozie that you like – maybe it’s a tattooed college logo on your koozie that tickles your fancy, or perhaps a creative design fitting your personality is more your desire, or more likely - whatever koozie happens to be in the vicinity at the time of drunken need. When done, you simply deposit your empty solider in the trash and plop a new one into your koozie, making it the only drinking accessory to witness to your lifetime BAC level, which for most of us is around 8,771.9.

While many stay at home drinkers, such as Dads and Grandfathers have found much enjoyment sitting in their rocking chairs drinking beer in their koozies, it left the 40ozounce drinkers all alone to ponder; what about me? I too, want to keep the frosty coldness inside and my hands un-frostbitten on the outside. Where did I go wrong?

Luckily, on a frigid night in Berkeley, this brilliant invention was created, joining together the koozie and 40oz in a harmonious matrimony of intoxication.

Nothing tastes so good when it hit your lips, (other than about two hundred other beverages, but let’s be honest we don’t drink them for the taste), than a 40oz, but there are several flaws to the engineering. I think any gang member who still has his teeth, and still speaks a dialect somewhat resembling English will attest; unless you have the throat of a pelican, it is extremely difficult to consume a 40ozoz at rapid speed, therefore keeping it cold the whole time is virtually impossible. And on a frosty night in the hood, (or nearby marshland) frozen fingers are essentially a guarantee. The “40ozcozy,” puts an end to this inebriating conundrum.

How does it all work, one might ask? Like for example, how am I ever going to
fit my Olde English 40oz into my rag-tag Oklahoma Sooners koozie? Isn’t it going to be like the time my 14-yr old, 300lb cousin Pablo squeezed into my t-ball jersey when I was seven?

The answer, my friends is http://www.40cozy.com They have a plethora of koozies to choose from, all that fit perfectly around your malt beverage of choice. (All the hip kids are buying one).

They even come equipped with with a handle, so in your drunken stupor you can easily hold onto your malt beverage, or strap onto yourself in case you decide to fall asleep standing up, like the drunkard pictured… (pole and denim outfit sold separately)

You can read all my blogs at http://stevemcdevitt.blogspot.com/



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